Welcome to Mass Media & Society

This course is an introduction to the electronic, film and print media and their functions. An examination of the background, organization, current influence and future trends of books, newspapers, radio, film, audio recordings, television and the internet. Contemporary problems of the media are covered such as the legal, social, economic and psychological implications of their relationships with society. Application of advertising and public relations and their use of the eight mass media outlets are addressed. This course tracks the overarching themes of demassification and globalization throughout the semester.